User adoption and engagement metrics let us know if users found value in your mobile solution; it's a cornerstone of your ROI. By looking closely at your guide metrics, you'll be able to evaluate your promotional strategy, your guide layout, and whether people continued to use your guide beyond the initial download. You can view your guide metrics at any time by heading to your guide dashboard and clicking on the Metrics tile.
Audience insights are helpful if you are looking for additional tools to measure user engagement and/or track specific user activities in your guide.
By default, the metrics page will display information from the past two weeks. Be sure to adjust the date range in the upper-right corner of the page to include all dates that your guide was published and available to users. This will ensure you get the most accurate data.
User Adoption
User adoption measures the number of unique users that have accessed your guide (out of your total audience size). This is one of the most important metrics for any guide — you want to make sure that the guide you have created gets into the hands of as many people as possible.
User adoption depends on a variety of factors (demographic, use-case, promotion strategy). We recommend working with your planning team or Account Manager to set a goal ahead of time. If you see a number less than 60%, or if you are not on track to meet your adoption rate goal, we recommend reaching out to our team — we can share some ideas with you to help bolster the adoption rate. In general, you want people to download your guide at least two weeks before your event is set to begin.
What metrics measure user adoption?
Unique Guide Users
Unique Guide Users/Downloads will show you a chart of how many unique devices downloaded your guide during the selected time period. We recommend setting the time period to be the entire duration the guide has been available for download, for the most accurate number.
You can find the number of unique guide downloads in the Metrics section of the dashboard, under the Insights tab. The number of unique guide downloads out of the expected audience is the purest measure of adoption, as it will show the number of unique devices that downloaded the guide and will only count devices once, even if the user downloaded the guide multiple times to a single device.
An alternate way you can view unique users is by checking the Audience Management section of the dashboard. From here, you can see how many different users have logged into the guide. Please be aware, that if your guide is set to the public or passphrase privacy settings, logging in is not required to access the content, so this method may not yield the most accurate results. We do encourage users to log into the app.
To get a general sense of the overall flow of downloads, using the non-unique downloads metric is recommended (found on the Trends tab). Your overall downloads may be higher than the unique downloads – this may happen if people download a guide multiple times to the same device, or if you and your team took advantage of the preview feature.
How can I improve my user adoption?
The biggest differentiating factor between a low adoption rate and a high adoption rate is your promotional strategy.
- Begin promoting your guide at least four weeks before your event starts.
- Ensure that it's easy for people to download your guide by including a link to your guide's Guidebook Web page.
- Make your guide the go-to source of information for the event. If your schedule or speakers change, make sure you update your guide accordingly.
For more tips and tricks, read our article on guide promotion, or our whitepaper on best practices.
User Engagement
User engagement is a measure of how much time users spend in your guide, and how many actions they take. By looking at the time spent in your guide, you'll be able to determine whether people found the information in the guide useful. A high adoption rate is meaningless without a correspondingly good user engagement rate. If all of your attendees download your guide, but only open it once, was all the time and effort you spent building out the guide worthwhile?
What metrics measure user engagement?
Guide Sessions
The Guide Sessions metric measures how many times your guide is launched. A higher number of guide sessions indicates that users return to the guide and are continuing to utilize it over the course of your event. This is a great indicator that users found the guide to be useful, and is important for getting the maximum value out of the guide you have purchased.
Every time a user opens and uses the app, that counts as a single session. You can find the average number of sessions per user by dividing the total number of sessions by the total number of downloads.
Guide Sessions Per User
Guide Sessions Per User shows the average number of sessions per unique user. While the total number of guide sessions will give you a great sense of overall usage, Guide Sessions Per User tells you more about how frequently one individual might use your guide. Look for this number to spike when downloads begin, and then again when your event gets underway.
In addition to these two, we have a multitude of metrics that can be used to track how your users are engaging with the app. You can find these on the Engagement tab in the Metrics section of the dashboard.
How can I improve my user engagement?
Aside from having a great guide, there are a handful of Guidebook features which you can utilize to drive user engagement in your guide:
- Interact: The Interact module acts as an in-guide news feed, showing recent posts, pictures, and upcoming popular sessions.
- Connect and Chat: Allows people to connect and send private messages to other attendees. Messaging is a great way for people to network and build relationships with other attendees.
- Leaderboard: Add a Leaderboard to your guide to gamify app adoption and feature usage.
- QR Game: Adding a QR game is a fun way to increase engagement, or even increase attendee awareness of your event sponsors.
- Push Notifications: Using push notifications can escalate awareness of key events. Just be careful not to overdo it. Sending too many push notifications can have the opposite effect; users will disable notifications entirely.
- Forms: You can use forms to gather feedback from your attendees to improve future events.