Quickly and easily create a website to announce and promote your event—even before your content is ready! Our Event Marketing Website feature, available to all Guidebook accounts at no additional cost, lets you share key details about your event with an eye-catching website that encourages people to register and attend.
Configuring Your Event Marketing Website
To configure your Event Marketing Website, visit the guide dashboard. Then click on Build your website in the Marketing Website box.
In the top-left corner of the Event Marketing Website configuration page, click Add sections to your website.
You can then choose which sections you’d like to add to your website. Drag and drop them to reorder them. Click on a section to edit it, hide it from view, or remove it.
Note: You do not have to publish a guide to create an event marketing website. The guide is separate. However, you are welcome to use both to give your attendees a seamless experience before, during, and after your event. Learn more about guides here.
Editing Sections
The “Details” section is the only required section for an Event Marketing Website. All other sections are optional.
Details
There are four tabs:
- Details – Provide the event name, start & end dates, location, and description.
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Branding – Customize the URL and the header.
- Customize your theme by selecting a Background color, a Text color, and an Accent color.
- Call-to-Action – Choose whether to have an action button appear on your website. If yes, select whether it points to an email address or to a website. (Guidebook Registration coming soon!)
- Settings – Enable/disable the Details section.
Countdown
Set a date and time for the timer. Label the countdown using the “Until” text field.
You can have more than one Countdown on your Event Marketing Website. For example, you might have a countdown for the event at the top of the website, with another countdown later on for a speaker proposal deadline.
Content Snippet
Provide a paragraph of text along with a visual (image or video).
Custom List
Choose to display a Custom List from your guide. If you don’t have any Custom Lists, you can create one here.
While an Event Marketing Website and a guide are largely distinct from one another, you can have the same Custom List content appear on each. We have set this up to save you time—no need to recreate or manage the same content in two locations.
Reminder: You do not need to publish a guide to have an Event Marketing Website. The guide is separate. However, you are welcome to use both to give your attendees a seamless experience before, during, and after your event. Learn more about guides here.
Gallery
Include the gallery section(s) on your Event Marketing Website to share photos and/or videos. Drag to reorder media files in the gallery. Additionally, you can provide a caption or title to the media files.
FAQ
This section holds questions and corresponding answers. Each question-and-answer pair can be dragged to reorder them.
About Us
Provide information about the organization hosting the event:
- Organization name
- Image (specifications…)
- Website
- Physical address
- Description
- Email address
- Social media presence
Publish and Share
When your Event Marketing Website is published, it is live and available for users to access. Share the website URL via email, social media, and signage.
Analytics
From the dashboard, visit “Metrics.” Then access the “Marketing Website” tab to view and export data.
The following web traffic insights are available to you:
- Website views
- Call-to-action clicks
- Custom list item views
- Contact button clicks