How to Promote Your Guide

Creating a mobile guide is only worthwhile if people use it. Promoting your guide is just as important as making the guide. 

This article will talk through all of the functionality available in the Promote section of your guide which you can find on the Guide Dashboard. 

We recommend reading our promotion white paper for industry-approved best practices for increasing your adoption rate.

The promotional tools may update as the guide is attached to a space. If you have a branded app or space, you will need to publish your guide and attach it to a live space or app before generating these materials.

QR Code

You can find the QR code specific to the guide in the Promote section. Hover over the QR code and click the Save This Image button to download it. Share this with end-users in emails and on flyers/posters on-site. When your users scan this QR Code with their mobile device camera or a scanner app, they will be taken to download the app and direct them to the next steps to download your guide, depending on its privacy setting:

• public - they will be see a card to download the guide
• passphrase - they will be brought to the passphrase tab in the app where they can enter the passphrase
• invite-only - users will see a page where they are prompted to enter their email address to access the guide, unless they are already logged in with an invited account

Posters

Posters are a great way to spread the word as well. We understand some users may not download your guide ahead of time, so you can help your users quickly and easily access your content by placing posters throughout your venue. Guidebook provides a poster with your Guidebook Web URL and your QR Code.

Email Template

You can download and alter the template to add specificity or your own branding images. It’s a good idea to send out an email 1–2 weeks prior to the guide’s public launch so that users can be prepared. You will need to send emails via Audience Management: Send Personal Invitations if your guide is using the Invite-Only privacy setting to ensure users are on the whitelist.

Social Media

Guidebook provides templates with suggested text to help you make quick and easy social media posts about your guide. These templates each include a URL to your Guidebook Web page and can be copied directly onto your clipboard. This is a great way to generate buzz for your event.

Example social media posts: 

• The 2026 Event has gone mobile! Schedule, maps, reminders, and more on your iPhone/Android, free. Download now at https://builder.guidebook.com/g/2026eventguide2026/.
• Are you ready for The 2026 Event? Download our free app and access the schedule, connect with one another, receive key updates, and so much more. Join us at https://builder.guidebook.com/g/2026eventguide2026/.

Logos

If you are creating your own promotional materials, feel free to use Guidebook’s official logo. This can be useful for printed materials, such as posters or brochures, and online content, such as emails, web pages, and/or social media posts.

Guidebook Web

Your Guidebook Web page is a web version of your guide. It is a great way for users to access your content on a desktop or laptop computer instead of the mobile app. Every guide has a Guidebook Web page generated automatically.

You can find your Guidebook Web page URL at the top of the Promote section. Click the share icon to the right of the URL to copy it, then share it anywhere you would like users to access your guide, such as in an email, on your own website, or in a calendar invite. This is the same link used by your QR code, posters, and social media templates, so anyone who follows it reaches the same place.

The URL follows the structure builder.guidebook.com/g/[short-name]. This is the same for both standard and branded guides. You can change the short name at the end of the URL from your guide’s Guide Details section in Builder.

To customize what appears on your page, click Configure your Guidebook Web page. To learn more about setting up your page, see the Guidebook Web article.

Other Ideas

• Have a registration desk or info booth? Print out your customized poster and be sure to tell everyone about your guide. Word-of-mouth is the most effective way to promote your guide, complemented by the QR Code for easy onboarding. Guidebook can also send an onsite rep to help. Reach out to your account executive if you are interested in on-site support.
• Encourage your speakers to mention your guide during presentations. Tell your users what they can do with your guide - create a personal schedule, for example - to help them understand why they should download it.
• Put your QR Code on your users' badges and signage around your venue.
• Show off the great content and tools you've made available in your guide with an eye-catching video. Share it via email and social media to help your users make great use of your guide.

These are just a few ways you can promote your guide. Your account manager is available to discuss your adoption & engagement goals and to help you design a great promotion plan.