With the audience insights tool you can explore detailed information about logged in, opted in users’ actions and activity in your guide. You can also generate reports regarding audience insights.
Where to Find Audience Insights in Builder
- In Builder, click on the name of your guide to access the guide dashboard.
- From the guide dashboard, click on Audience management.
- In the Users tab, click on a user’s name to view audience insights.
Users who have downloaded your guide and logged in to their account will appear in this tab. Make sure you promote your guide. As well, encourage users to log in and opt in when you share download instructions, make reminder announcements, and speak with users in-person.
How to Navigate Audience Insights
There are three main segments to audience insights, the user engagement summary, reports, and activity history.
User Engagement Summary
When you click on a user’s name, you will see their engagement level and a timeline of their activity. Hover your cursor over each timeline checkpoint for a timestamp.
There are three levels of user engagement: low engagement, engaged, and high engagement. Next to Joanne's name in the above example, you can see she is in the “high engagement” category.
A user's level of engagement is calculated using Guidebook’s proprietary formula. It incorporates the number of guide sessions (each time the user accesses the guide) and compares this number to platform-wide averages in order to assign an engagement score.
This data gives you an at-a-glance measure of how much the user accessed your guide. The reports and activity history segments provide a deeper look into your users’ actions, describing what the user does in your guide.
In the Reports segment we provide custom graphs. In the gray box you can select when the reports start, if points are recorded daily or monthly, and you can select a custom date range:
Click the drop-down menu or the left and right arrow buttons to view different graphs.
Guide sessions - The number of times this user accessed your guide.
Top Viewed Schedule Sessions - The schedule sessions most frequently viewed by this user. Note that users may open the schedule and browse the overview. This data specifically tracks the sessions a user tapped on to see additional details.
Top Viewed Custom List Items: The custom list items most frequently viewed by this user. Note that users may open custom lists and scroll through the overview. This data specifically tracks the list items a user tapped on to see additional details.
Sponsor Impressions - The number of times a sponsor banner in the navigation menu was displayed.
Sponsor Taps - The number of times this user tapped on a sponsor banner to visit the linked website.
Any of these Reports may be blank, depending on the user’s activity and the features you have included in your guide. If there are no sponsor banner ads in your guide, there will be no sponsor impressions or taps, for example.
In the third segment, Activity history, you can see how the user interacted with fellow users and made use of the My Schedule and To-do list tools in the guide.
You can also segment the Activity history from the dropdown at the top of that section.
Posts will show you when the user posted on Interact, liked a post, or added a comment. If you sort by Scheduling, you'll view the timeline of when the user added sessions to their My Schedule and custom list items to their To-do list.
If you'd like to see details about a post the user liked, click the down arrow:
Any of these Activity history views may be blank, depending on the user’s activity and the features you have included in your guide. If the Interact feed is not enabled, there will be no posts, for example.
What You Can Do to Drive Engagement
Make sure you promote your guide. Here are some tips and tricks from our Support team to help you encourage users to log in:
- In the download instructions, prompt users to login as part of the download process.
- Set your Interact feed menu item as the home screen of your guide, so it’s the first thing a user sees when they download your guide. Be sure to post a picture or a few comments on the feed to get conversation started before users download the guide. They will be more likely to respond. You can also have a competition for the post with the most likes.
- Ensure the Connect menu item is visible and easy to access. This tool lets users network without sharing email addresses or other personal identifying information unless they choose to share it.
- Remind your users in-person with a face-to-face conversation.
Engaging your users throughout the active dates of the guide will increase excitement about your guide, as well as keep users coming back.
If you'd like to view these reports in a spreadsheet format, rather than within Builder, as well as have access to an overview of the data from all your logged in and opted in users, you can generate reports. There are two kinds of reports; the User engagement report which gives you the details discussed in this article, and the Session/list items report which gives you insight into the most and least popular sessions and list items.
To comply with GDPR regulations, these reports will only show users who have opted into GDPR privacy. Users who do not consent to sharing their activity will be omitted from these reports.